Executive Director, Bicycle Association of Great Britain
Phillip Darnton is the BA's principal ambassador with Government.
From 2005 to 2011 Phillip was the Chairman of Cycling England, and he was awarded an OBE for his services to cycling in the New Year's Honours List of 2010. A former President and Executive Director of the Bicycle Association, Phillip continues to play a vital advocacy role.
Zero Emission City Policy Lead, Department for Transport
Millie recently joined the Active Travel Division in the UK's Department for Transport, where she leads on e-cycle policy and the upcoming Zero Emission Transport Cities pilot programme. Before joining the DfT she worked for a number of Government Departments including the Cabinet Office and the Department for Business, Energy and Industrial Strategy.
Project Director, A/B Street
Dustin Carlino is a software developer based in London. He comes from Seattle, where he started the A/B Street project in 2018 to visualize and study proposals to make cities less dependent on motor vehicles.
His mission is to create open source urban digital twins that inspire members of the public to campaign for better cycling, walking, and public transit. In a previous life, he worked at Google and studied Computer Science at the University of Texas at Austin. He enjoys exploring by foot and bike, and practices the sport of parkour to reimagine urban spaces in a different sense.
Associate Director, Bicycle Association
Simon Irons has led the development of the BA’s market data service since early 2018, and is also leading work on new initiatives to support the industry.
Simon was the Group Cycling Director at Halfords and has worked for over 20 years in senior commercial positions at Asda, Argos, and 2 Sisters Food Group.
Head of Marketing, Raleigh
Michelle Jakeway is a Marketing specialist, responsible for leading Raleigh’s Marketing and Communications strategy over the past 6 years. The driving force behind their recent rebrand, Michelle is deeply committed towards making cycling accessible, inclusive, and inspiring for people of all backgrounds.
Michelle recently recreated one of Raleigh’s iconic adverts, promoting the joy of cycling to women, in support of Cycling UK’s ‘Women’s Festival of Cycling’. The aim for the campaign was to help raise awareness of the importance of equality, as well as demonstrate Raleigh’s responsibility to be a role model for greater inclusivity.
Michelle’s drive for promoting cycling on an individual and local community level has seen her impact the industry on a wider scale. Michelle’s family advocacy work has led her to be nominated for the 100 Women in Cycling 2020 list and more recently as a nominee in the ‘2021 BikeBiz Women of the year’ awards.
Co-founder & CEO, See.Sense
Co-founder and CEO of See.Sense - a UK-based startup on a mission to get people out of cars and onto sustainable transport modes. With over 20 years experience in electronic and software engineering, Philip originally built and maintained trading systems for several multinational investment banks. Prior to this he designed air traffic control simulators for National Air Traffic Services. In 2013 - in a bid to make his cycling commuter safer - Philip invented See.Sense. Their award-winning products are now used by more than 50,000 cyclists across 70 countries.
Technical Lead for Walking and Cycling, Metis Consulting
Lucy is Technical Lead for Walking and Cycling at Metis Consultants. She is a member of the Department for Transport’s Cycling & Walking Infrastructure Group and was on the Department for Transport's Expert Steering Group for Local Transport Note 1/20 (the national cycle design guidance) with a focus on designing for all, particularly children.
She provides policy, planning and design advice on walking, cycling, urban design, and road danger reduction to authorities across London and the UK.